Project Overview

MÛSCEAE is an alternative wellness brand exploring the intersection of music, cannabis, and mindful living. Rooted in education, experimentation, and community, the brand required a visual identity that felt immersive, inclusive, and emotionally resonant.

Our team partnered closely with MUSCEAE to translate their multidimensional philosophy into a cohesive brand system. Drawing inspiration from sound waves, holistic cycles, and sensory experiences, we crafted a visual language that balances softness with innovation—capturing wellness as both an intimate and collective journey

Objectives

• Create a distinctive brand identity that reflects MÛSCEAE’s experimental approach to wellness

• Develop a logo system rooted in symbolism, wholeness, and continuous growth

• Establish a color palette and typographic system that evokes calm, depth, and sensory connection

• Build a flexible visual framework that supports digital, print, and experiential applications

• Ensure the brand communicates community, education, and self-expression at every touchpoint.

Scope of Work

We provide end-to-end brand identity services, ensuring every detail is covered:

We delivered a full-scale visual identity system designed to grow alongside the brand:

Discovery & Brand Alignment
We explored MÛSCEAE’s mission, values, and audience, grounding the visual direction in wellness, music culture, and inclusive community ecosystems.

Logo Design & Variations
A primary logo and monogram system inspired by sound waves, cannabis effects, and circular forms—symbolizing wholeness, rhythm, and cyclical growth. Multiple variations were created for commercial, digital, and controlled-use applications

Visual Identity System
A layered system of gradients, 3D accents, and circumflex-inspired elements that bring dimension and movement to the brand while maintaining balance and cohesion.

Typography
Primary and secondary typefaces selected to support both expression and clarity, allowing the brand to move fluidly between editorial, digital, and experiential contexts

Color Palette
A rich, tonal palette of purples, blues, and soft accents designed to evoke calm, creativity, and sensory depth—reinforcing MÛSCEAE’s connection to sound, mindfulness, and experimentation

Brand Guidelines & Deliverables
A comprehensive set of brand assets and usage guidelines, ensuring consistency across platforms and providing scalable files for seamless implementation.

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A comprehensive brand identity package designed to communicate your story and set the foundation for long-term success.

Outcome

The final brand identity positions MÛSCEAE as a forward-thinking wellness collective—one that honors community, creativity, and intentional living. The system is both expressive and structured, offering a strong foundation for long-term growth while remaining adaptable to evolving experiences and products